hello.esztervarga@gmail.com
More
DB LN IG

GESTALT

Letter demonstration - Design research

Personal project
Focus: Design research, Editorial design, Print design
2018

It is a typographic research. The project examines the theories of Gestalt psychology through typographic experiments. In this project my goal was to study the stereotypes of visual communication by having 21 interesting words assigned to 21 ordinary letters. As the next step I asked the general public to try and transform the letters on a piece of paper according to the meaning behind the words assigned to them. Finally I examined the results searching for similarities between letters.

No items found.
©  2021 ALL RIGHTS RESERVED